Fleurtations launch the Summer 2009 Jellycat Collection

Jellycat release their new soft toy collection together with additions to existing designs, marking another huge step towards their global domination of the quality soft toy market

At last the long awaited new Jellycat Designs have been released.
In the main catalogue are the stylish and completely off the wall “Les Animals” collection which includes “Le Dog, Cat and Bunny” (see photograph) which can be viewed at http://www.fleurtations.uk.com/jellycat_les_animals.asp There is also the launch of “Oliver Bear” in two sizes. This is a far more traditional looking bear by Jellycat standards and will undoubtedly be one of the years best sellers (the face is perfect). The “Shusky” and “Chimboos” together with the “Cordy Roys” and “Barty Bat” are all totally new. Barty will be a real favourite amongst bat fans. The “Cordy Roys”are another very unique design and include an Aardvark and Crocodile and can be viewed at http://www.fleurtations.uk.com/jellycat_cordy_roy.asp The “Bashful” range is a long term favourite and has had a number of new additions including “Bashful” teddy and donkey in two sizes. A Jaguar has been added to the very popular “Merryday”range which gives it the chance to compete with the evergreen “Truffles” and “Pipers”.
In the Jellykitten baby toy selection there have been some wonderful additions particularly in the “noisy” and “activity” toy sections. The introduction of the “Tringle Trangle” range of cat and mouse with their “squeak”, “crinkle” and “rattle” sounds and very bright colours make them another certain best seller along with the “Tuggytoos” pup and lamb. For the sophisticated baby toys Jellykitten have added the “Bredita” duck and bunny chimes plus matching bunny and duck soothers. More wonderful play books have been added including “Woodland Tails”. These books are magical in as much as they open out to show each individual animal with there corresponding tails and noises.
Catseye, which is a huge selection of accessories including clocks, tape measures, placemats, sticky notes and radios, has been enlarged. The new “Pink Gallery” and “White Gallery” designs offer glasses cases, zip purses, small bag and wash bags plus “Liberty Print” bags and books.
Other designs have been added this year including “Chubbles”, “Scrumpties” “Nonos” and “Curly Cosys” They are all available on the Fleurtations website locates at http://www.fleurtations.uk.com/jellycat_1.asp which has 85 dedicated Jellycat pages making it the best selection currently on the web.
Jellycat as a company have been around since 1999 and continues to offer superbly designed, original and beautifully made soft toys and accessories. Fleurtations have been trading with Jellycat since their inception and have recently been given the “Recommended Retailer” status on the Jellycat website (there are only nine in the whole of Europe). So far Fleurtations have exported to every continent (except Antarctica) including sending a “Truffles Special Edition Woolly Mammoth” to Barbados and “Slackajack Bunny” to Afghanistan.
The success of Jellycat is down to their great team of designers, to quality manufacturing and a very personal, friendly approach.
Long may it continue

Does Google seriously give a damn about “content”?

We know that the Google Algorithm is a complicated beast with several hundred criteria ultimately designed to give optimum search result satisfaction by taking things like age of site, bounce rates, over capitalisation, title lengths  into account but is it really working? The answer has to be no. Let’s look at a subject matter close to my own heart Jellycat soft toys. If you simply put Jellycat in the search bar Google brings up, depending upon your location and time of day,  367,000 results in an impressive 0.17 seconds.

In seventh place is a company called “ftd.com” offering a choice of only two Jellycat soft toys either a dog or a cow, not even a design name.

In eighth place is a media company coincidentally called “Jellycat media” offering a range of activities including graphic design, web design, photography and film making.

In tenth place comes “Yahoo!Answers” concerned with a member called Jellycat with 3577 points, level 4 and 17% best answers.

My absolute favourite, presently found in thirteenth position, is “Jellycat.org” which is a site dedicated to eight pictures of an unknown persons cat called Molly and a piece of text that reads “This site is not affiliated or associated with Jellycat ltd.” Content, what content. Alright it’s only thirteenth but it’s out of 367,000! The page has a page rank of zero and mentions Jellycat once on the whole page.

Surely Google needs a better response to accurate content. It appears that just using Jellycat in the “Title”, “Description” and “URL title” of a webpage is often sufficient to catapult a site, which clearly does not belong there, into a high ranking page  position.

With so many additional criteria to take into account you have to wonder whether an element of random chaos theory has been introduced into Googlebot just to keep their actions unfathomable.

For people like myself who work feverishly to put out a quality site, in our case a site with over eighty pages of Jellycat designs http://www.fleurtations.uk.com/jellycat_1.asp including “currency convertor”, search facility by design or animal, free UK delivery on orders over £10.00, international delivery automatically worked out in the shopping basket and constantly updated stock levels, it can be a little hard to take when the site roams from eleventh to eighty fourth position.

Google is by far the best search engine in the world but still has a long way to go and needs to seriously address the weight it places on results associated only by name and give much more importance to content which simply has to be king  for without quality content all results are worthless.